Dandelion Lane Natural Health is a Sydney based natural health care clinic with a focus on providing fresh and exciting ideas for health and wellbeing. With a focus on recipe and blog posts, this website is aimed at visitor engagement proving simple and concise navigation. The light and airy aesthetic is intended to provide a calming and inviting feel.
I was approached to by a Sydney-based natural health care clinic to create an identity and accompanying collateral including a website. They desired a fresh and clean approach that was modern and intentionally strayed from a traditional natural therapy aesthetic. The website was built using WordPress as they preferred to use a CMS platform. I also photographed the professional head shots of each practitioner.
Elsie Woman's Refuge was established in 1974 in response to the lack of services & support for women and children suffering from domestic violence. My collaboration with the refuge was anchored in bringing a modern and inviting new look to the space. I was highly honoured to work with such an inspiring group of women.
Amy Hotz Wellness
Sydney-based Art Therapist and Herbalist, Lulu Samuel, approached me to create a new identity for her new clinic space in Bondi Beach. She is a bright and colourful woman who wanted to tap into the healing power of colour and shape for her logo. I designed a abstract crystal with shape and dimension to represent her vision of an ever changing self. A crystal, like our experiences, will look different from different angles, and this is what Lulu attempts to reveal to her clients. I am currently working on a website and other collateral for her.
J&J Dog Rescue
As a volunteer, I designed a new visual identity for an established Sydney-based dog rescue organization, J&J Rescue. The rebrand helped double the adoption rate to over 370 dogs and puppies in a two year period. Collateral included various outreach posters. The website has an integrated PetRescue feed allowing easy updates from various members of the organisation.
Gowland Legal is a law firm located in Sydney focusing on providing affordable legal support for victims of domestic violence. The intention for the rebrand was to produce a warm and personal touch without compromising a professional feel. The painting used across the collateral hangs in the offices and has a special meaning for the owner.
A redesign for Cursive’s sophomore album, Domestica. The brief consisted of creating artwork, layout, and packaging knife-line for the album. Collateral included complete album package with sticker, cd artwork, 8 page booklet, and promotional poster.
Happy Camper Cookie Company
Happy Camper Cookie Company is a biscuit company aimed at children ages 6-10. All of their products are gluten and dairy free. The creative direction across collateral aimed at representing a wholesome and traditional connection between children and outdoor adventures. The repeat pattern was added to ensure a direct connection to the target market.The package was for a special edition gift pack produced by Happy Camper Cookie Company. It was a s’mores do-it-yourself kit containing the ingredients to make four complete snacks.